John Deere has announced that it has been recognized in the Tech for a Better World category of the 2020 CES Innovation Awards. Specifically, the company is an Innovation Awards Honoree for its new 8RX tractor. Its integration of artificial intelligence with the Internet of Things, as well as its advanced automation, helps farmers work more efficiently out in the field.
"The 8RX is a high horsepower row crop tractor with four tracks that integrates smart technology in a user-friendly design," said Dr. Bernhard Haas, senior vice president of Deere's Global Tractor Platform. "This award recognizes our focus on innovation in precision agriculture that enables farmers to increase productivity as they meet the challenge of feeding the rapidly-growing global population."
The 8RX tractor allows farmers to gather data to make more informed decisions while on the job.
"Our focus remains on providing innovative solutions to help customers meet the many challenges of farming. We are humbled by this award from a leading technology organization as it highlights our equal commitment to agriculture, innovation, and technology," said John Stone, senior vice president of Deere's Intelligent Solutions Group.
The Tech for a Better World category typically recognizes products that positively impact society or the world. Products are reviewed and scored by a panel of designers, engineers, and members of the tech media based on design, functionality, consumer appeal, engineering, and their positive impact on the world.
From January 7th – 10th, 2020, John Deere will be exhibiting at CES 2020 – taking place in Las Vegas, NV – in the artificial intelligence section in South Hall at booth #25608.